FROM CARLOS SALAZAR I
feel very fortunate to be joining a company as dynamic
as Coca-Cola FEMSA. As in the past, I expect our
management team to concentrate on those areas where
we can add the most value for our shareholders. In my
mind, that means continued improvements in overall operations,
creation of growth opportunities, and further increases
in efficiencies and productivity throughout the Company.
In operations, we want to continue
to grow with only marginal capital expenditures. That
means consolidating plants and increasing productivity
and efficiency in those facilities that remain, as well
as continuing our efforts to streamline Coca-Cola
FEMSA's extensive distribution network. Today, we
are scrutinizing our cost structure from every angle,
and reviewing our brand portfolio and pricing models.
We are also analyzing the sophisticated technology utilized
by Coca-Cola FEMSA to make certain it is adding
value every step of the way.
In exploring opportunities for growth,
we are looking carefully at ways to increase further
per capita consumption and sales share, introduce new
products, and acquire new territories, but acting only
on those opportunities that add value. In doing so,
we are aligning our interests with The Coca-Cola
Company. This is nurtured by creating synergies with
both FEMSA and The Coca-Cola Company, continuing
to share knowledge and employees.
In closing, I want to thank you, our
investors, for the confidence you have shown in Coca-Cola
FEMSA and assure you that under my leadership we will
continue our strategic effort to improve the profitability
of the Company and strive to enhance shareholder value.